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Mastering Open Graph Tags in Vue & Nuxt

Cut through the noise of Open Graph tags. Learn what actually matters for social sharing, what you can skip, and how to implement them properly in Vue.
Harlan Wilton
8 mins read
Last Updated
Published

Introduction

Open Graph (OG) tags mainly control how your content appears when shared on social platforms. However, they can also provide better content understanding for web crawlers, similar to Schema.org.

There are 60+ possible OG tags but most have specific use cases.

Social Share
<meta property="og:title" content="Your title that matters">
<meta property="og:description" content="Short description">
<meta property="og:image" content="https://mysite.com/og.png">
<meta property="og:url" content="https://mysite.com/page">

Quick Tips

  1. Images matter: A good og:image can double your click-through rate, they must be an absolute URL and at least 1200x600px.
  2. Make the title engaging: Your og:title doesn't have to match your page title. While page titles need to be SEO-friendly, your og:title can be casual and provocative. Use emojis, numbers, and conversational language - social isn't search.
  3. Leverage Contextual OG Types: You can mark up articles and author pages to provide more context for crawlers.

Implementation in Vue

You should handle your OG tags with useSeoMeta(), this handles the use property attribute, which can be easy to forget.

useSeoMeta({
  ogTitle: 'Hey! Open graph images are important, check them out.',
  ogDescription: 'But who reads the description anyway?',
  ogImage: 'https://mysite.com/og.png', // must be absolute URL
  ogUrl: 'https://mysite.com/products/item' // this is your canonical url
})

Useful Open Graph Tags

See the dedicated og:title and og:description sections for more details on these.

og:image

The most important tag - invest time here.

Some rules:

  • Must be an absolute URL
  • Should be at least 1200x600px
  • Set a twitter:card tag for X
  • Use og:image:alt for accessibility

There are several other properties, including them can be useful to ensure the image is being displayed correctly.

useSeoMeta({
  // ✅ use absolute URLs
  ogImage: 'https://mysite.com/og-images/product-preview.jpg',
  ogImageAlt: '3 boxes on top of each other',
  // Optional
  ogImageWidth: 1200,
  ogImageHeight: 600,
  ogImageType: 'image/jpeg',
  ogImageUrl: 'https://mysite.com/og-images/product-preview.jpg',
  // X specific tags
  twitterCard: 'summary_large_image',
  twitterImage: 'https://mysite.com/og-images/product-preview.jpg',
  twitterImageSrc: 'https://mysite.com/og-images/product-preview.jpg'
})

Create dynamic images using Nuxt OG Image.

og:type{lang="ts}

Use this to provide context to crawlers. Common values are website, article, book, profile.

useSeoMeta({
  ogType: 'article'
})

og:url{lang="ts}

Use this when setting your canonical URL, they should match exactly.

useHead({
  link: [
    { rel: 'canonical', href: 'https://mysite.com/products/item' }
  ]
})
useSeoMeta({
  ogUrl: 'https://mysite.com/products/item',
})

Dynamic OG Tags

Use Vue's reactivity to handle dynamic content.

  • Do not set og data within onMounted as it won't be available to crawlers.
<script setup lang="ts">
const { data: product } = await useAsyncData(() => fetchProduct())

useSeoMeta({
  // Computed syntax keeps it reactive
  ogTitle: () => product.value.name,
  ogDescription: () => product.value.shortPitch,
  // Generate dynamic OG images - must be absolute
  ogImage: () => `https://mysite.com/api/og?title=${product.value.name}`
})
</script>

Platform Specific Notes

Facebook

LinkedIn

  • Aggressive caching (7+ days)
  • Images must be public (no auth)
  • Clear cache: Post Inspector

Discord

  • Real-time preview
  • Supports animated GIFs
  • No cache clearing needed

Twitter (X)

Testing & Verification

Always test your OG tags:

  1. Use the Facebook Sharing Debugger
  2. Check LinkedIn Post Inspector
  3. Share in Discord (real-time preview)

Common Patterns

Blog Posts

useSeoMeta({
  ogType: 'article',
  author: 'Harlan Wilton',
  // open graph
  articleAuthor: ['Harlan Wilton'],
  articleSection: 'SEO Tutorials for Vue and Nuxt',
  articleTag: page.value.keywords,
  articlePublishedTime,
  articleModifiedTime,
  // slack unfurling
  twitterData1: 'Harlan Wilton',
  twitterLabel1: 'Author',
  twitterData2: page.value.readTime,
  twitterLabel2: 'Read Time',
})
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