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Keyword Research

Find keyword opportunities with volume, difficulty, and intent data.

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Understanding Keyword Metrics

Search Volume

Monthly search volume estimates how many times a keyword is searched. Higher isn't always better - 10,000 searches with 0.1% CTR means fewer clicks than 500 searches with 10% CTR.

10-100: Very long-tail, specific intent
100-1K: Long-tail, good for targeting
1K-10K: Medium competition
10K+: High competition, broad intent

Keyword Difficulty

A 0-100 score estimating how hard it is to rank. Based on backlink profiles of current top-ranking pages. New sites should target 0-30; established sites can compete at 50+.

0-30: Easy - achievable with quality content
30-50: Medium - needs strong content + some links
50-70: Hard - requires authority + link building
70+: Very hard - major authority sites only

Search Intent Types

Matching search intent is more important than keyword volume. Google ranks pages that best satisfy what searchers want.

Informational

"how to", "what is", "guide to" - User wants to learn. Create comprehensive guides, tutorials, explainers.

Navigational

Brand names, specific sites - User wants a specific page. Optimize your brand pages and ensure you rank for your own name.

Commercial

"best", "vs", "review", "top 10" - User is researching before buying. Create comparison content, reviews, listicles.

Transactional

"buy", "price", "discount", "download" - User ready to act. Optimize product/service pages with clear CTAs.

Finding Quick Wins

The best keyword opportunities combine decent volume with low competition. Use the "Quick Wins" preset to filter for these automatically.

Ideal Quick Win Criteria

Volume 100-5,000: Enough traffic to matter, not so competitive
Difficulty under 30: Achievable with quality content alone
Clear intent match: You can satisfy what searchers want
Topic authority: Related to your site's existing content

From Keywords to Content

1.
Cluster related keywords - Group keywords by topic. One page can rank for dozens of related terms if it covers the topic comprehensively.
2.
Analyze the SERP - Use the SERP Analyzer to see what's currently ranking. Match the content format that Google prefers.
3.
Create better content - Don't just match competitors - exceed them. More depth, better examples, clearer structure.
4.
Optimize on-page SEO - Use keywords naturally in title, H1, first paragraph, and throughout. Add structured data where appropriate.