NuxtSEO

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Keyword Research

Find keyword opportunities with volume, difficulty, and intent data.

Try these

Understanding Keyword Metrics

Search Volume

Monthly search volume estimates how many times a keyword is searched. Higher isn't always better—10,000 searches with 0.1% CTR means fewer clicks than 500 searches with 10% CTR.

  • 10-100: Very long-tail, specific intent
  • 100-1K: Long-tail, good for targeting
  • 1K-10K: Medium competition
  • 10K+: High competition, broad intent

Keyword Difficulty

A 0-100 score estimating how hard it is to rank. Based on backlink profiles of current top-ranking pages. New sites should target 0-30; established sites can compete at 50+.

  • 0-30: Easy - achievable with quality content
  • 30-50: Medium - needs strong content + some links
  • 50-70: Hard - requires authority + link building
  • 70+: Very hard - major authority sites only

Search Intent Types

Matching search intent is more important than keyword volume. Google ranks pages that best satisfy what searchers want.

Informational

"how to", "what is", "guide to" — User wants to learn. Create comprehensive guides, tutorials, explainers.

Navigational

Brand names, specific sites — User wants a specific page. Optimize your brand pages and ensure you rank for your own name.

Commercial

"best", "vs", "review", "top 10" — User is researching before buying. Create comparison content, reviews, listicles.

Transactional

"buy", "price", "discount", "download" — User ready to act. Optimize product/service pages with clear CTAs.

Finding Quick Wins

The best keyword opportunities combine decent volume with low competition. Use the "Quick Wins" preset to filter for these automatically.

Ideal Quick Win Criteria

  • Volume 100-5,000: Enough traffic to matter, not so competitive
  • Difficulty under 30: Achievable with quality content alone
  • Clear intent match: You can satisfy what searchers want
  • Topic authority: Related to your site's existing content

From Keywords to Content

  1. 1.
    Cluster related keywords — Group keywords by topic. One page can rank for dozens of related terms if it covers the topic comprehensively.
  2. 2.
    Analyze the SERP — Use the SERP Analyzer to see what's currently ranking. Match the content format that Google prefers.
  3. 3.
    Create better content — Don't just match competitors—exceed them. More depth, better examples, clearer structure.
  4. 4.
    Optimize on-page SEO — Use keywords naturally in title, H1, first paragraph, and throughout. Add structured data where appropriate.

Official References

Google Keyword Planner

Google's official tool for keyword research and search volume data.

Search Intent Guide

Google's guidance on understanding and matching search intent.

Long-tail Keywords Strategy

Comprehensive guide to finding and targeting long-tail keywords.

Related Resources

SERP AnalyzerDomain RankingsStructured Data GuideNuxt SEO Docs